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[Video] Clipse feat. Cam’ron – Popular Demand (Behind The Scenes) October 28, 2009

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Last week, Three/21 shot the dynamic VA duo, The Clipse and Killa Cam in NYC for their latest track “Popular Demand” or “Popeyes” (for short) off the upcoming album “Til The Casket Drops”. Despite a few crazy moments such as the NYPD trying to shut us down and blacklist us about 4 times in 4 seperate locations. Luckily Popeyes came to our rescue and let us shoot Cam inside during business hours in front of a whole bunch of surprised customers. Shout out to Steven Victor and the entire Re-Up Gang squad for holding us down. Come holla at ya uncle…

Rik Cordero

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[Video] UCB – Pat Your Weave ft. Wale (Behind The Scenes) August 26, 2009

Posted by Romell in Behind the Scenes, Music Videos.
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After being featured on Wale’s Back To The Feature tape, this UCB track gets the video treatment courtesy of Rik Cordero.

Last weekend Three/21 shot the “Pat Your Weave” music video for UCB feat. Wale in the DMV. The weaves were in full effect as we shot some fun party scenes and live band performance shots inside of the gorgeous Destiny Deve Salon. Shoutout to the extras who did their thing, Tre and Wale for putting this together and the staff at Destiny Deve for holding us down. BTS pics are courtesy of Diana Levine whose amazing photography you can checkout here. Video coming soon and congrats to UCB for landing the in-house band gig at this years MTV VMA’s.

[Video] Skillz (feat. Usef Dinero & DJ Jazzy Jeff) – Inside A Change August 17, 2009

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Directed by Rik Cordero.

To celebrate “Inside A Change” winning the Best Film Award at the 2009 HBO NYILFF, Skillz, Usef Dinero and DJ Jazzy Jeff put this joint together for the soundtrack. The original concept for the video was to create literal interpretations of Skillz’ lyrics that have to do with the characters in the film. However, that sort of morphed into straight up performance shots where we followed Skillz around various locations during his tour and intercutting it with abstract b roll shots. It was a blast shooting this video and big huge shoutout to Skillz for supporting this film since day one. Enjoy!

[Video] Yo Gotti – 5 Star Bit** August 11, 2009

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Directed by Rik Cordero.

[Mixtape] Three/21 Media – Inside A Change July 30, 2009

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iac-afterparty
Today marks the release of Rik Cordero and Three/21 Media’s “Inside A Change” film. So if you happen to be in the area, drop by the afterparty.  Below you can get the mixtape to the film.

Cover, Full Stream, Tracklist, and Download after the jump

[Music] Consequence feat. Band Camp – Closer July 29, 2009

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Theme song for Rik Cordero’s Inside A Change project. Nahright has more info on this project involving Rik & Cons.

[broken cool.]

[Video] Slaughterhouse – The One July 12, 2009

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Dropped a day early so ENJOY! Rik Cordero videos are always winning.

[Movie] “Inside A Change” (Teaser Trailer) July 2, 2009

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For those that don’t know “Inside A Change” is a film being developed by video director Rik Cordero.Hit the jump to checkout the first Special Feature “The Origin of Inside A Change.

The Origin of Inside A Change is Below

[Video] Wale – “Family Affair” June 4, 2009

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This song will be featured on both the Inside a Change mixtape and Wale’s impending Back To The Feature mixtape.

Previously: [Video] Wale – Chillin’ (ft. Lady Gaga) (Official Version)

[Video] Wale – “Family Affair” Behind The Scenes June 2, 2009

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This track will be featured on Wale’s Back To The Future Mixtape and Rik’s Inside A Change Mixtape. Both of which should be dropping very soon.

Like a drug addiction, some women have a tendency to be influenced by money and power in ways we’ve never thought possible. For women who engage in prostitution their self value and judgments of character are often skewed by their pimps who present themselves as lovers or father-figures. Our story takes place as a conversation between three characters whose lives are intertwined in a tragic circle of psychological intimidation and manipulation.

Shouts to Three/21 Media. If you’re a fan of Rik’s work make sure you vote for him over at BET.